This is the sixth part of 9 parts that discusses the techniques of website promotion through search engines. It may be useful for you if you are currently developing a website, plans to create a website, or already have a website but not optimal in terms of number of visits. Website optimization methods for the search engines is also known by the term Search Engine Optimization or simply SEO. --> Click here to get more ebooks <--::: Doorway PageIt is rather difficult to optimize web pages according to the tips given earlier. Especially if you create a web for a company. All content (sentence/paragraph) is provided as it is. You can not just change it. Although the index was compiled, it is still hard to get a good position for a particular keyword. When you have a situation like this it is the time to use the doorway page. Doorway page is a web page created to highlight one or two keywords only. One or two keywords will be the core subject of a page, so that search engines will consider the contents of these pages more relevant. From this doorway page, you can put links that lead to the actual index page. For example, you have a website www.promosi.com, but the index page can not be optimized again. Therefore you need to create a doorway page called promosi.html, because "promosi" is the keyword that you expect. Which pages should you submit to search engines? Of course http://www.promosi.com/promosi.html. But again I remind you, use doorway page only if there is no way out. It would be nice if you could optimize the original index page. If you've decided to make a doorway page, consider the following steps, (1) Decide what keywords to doorway page will be created. Choose one to three words that you think is the most potential and is associated with your website. (2) Optimize your title, meta description, meta keyword and them, in accordance with the main keyword you selected. (3) Start a content of at least 3 paragraphs in length. Do not create pages that are too short, because some search engines like Altavista and Northern Light will prioritize the pages rich in content. Keep the keywords you select are used in each paragraph. (4) If you use images, keep the size not too big and fill it with alt-keywords that you select. (5) Save your web pages with real names, example: promosi.html, do not be stored with the name index1.htm or index2.html. Now everything is ready. You can start registering your website to the major search engines. But first read the next part of this tutorial which will give some tips so that your application be successful.
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Usaha skala kecil dan menengah atau UKM memiliki peran penting dalam pembangunan ekonomi bangsa. Menurut laporan BPS (Biro Pusat Statistik), per tahun 2006 terdapat sekitar 48,9 juta UKM di Indonesia dimana 48,8 juta merupakan usaha-usaha skala kecil dan 106.800 merupakan usaha-usaha skala menengah. Sekitar 6,6% atau 3,2 juta bergerak disektor industri dimana kontribusi ekspor mereka mencapai 122,2 triliun rupiah atau 20,28% dari total ekspor nasional. Sayangnya, sangat sedikit UKM yang memiliki sistem manajemen yang handal ditambah hambatan teknis ekspor, seperti keharusan memiliki sertifikat standar internasional ISO 9000, makin menyulitkan UKM Indonesia menembus pasar global.
Terdapat 3 kelemahan yang umum terjadi pada UKM di Indonesia: (1) Pertama adalah lemahnya kinerja administrasi dan dokumentasi yang pada akhirnya menyebabkan lead time yang tinggi. Saat ini penggunaan komputer memang sudah meluas, namun pemanfaatannya belum optimal. Dalam kebanyakan kasus, pemanfaatan teknologi komputer masih pada taraf penerapan perangkat lunak standar, seperti misalnya penggunaan MS-Excel® untuk pengelolaan data yang sebenarnya dapat dioptimalkan dengan perangkat lunak database. Solusi yang kami tawarkan adalah mengganti program-program yang dibuat dalam MS-Excel® tersebut dengan program database MS-Access® sehingga bisa mempercepat dan mempermudah pengelolaan data keperusahaan yang pada akhirnya mengurangi manhour serta mengurangi lead time. (2) Kedua adalah rendahnya kompetensi personel akibat rendahnya standar pendidikan rata-rata personel. Saat ini memang sudah banyak penyediaan pendidikan non-formal melalui kursus singkat atau pelatihan-pelatihan. Dalam kebanyakan kasus, sulitnya mencari topik pelatihan yang tepat dengan biaya yang ringan menyebabkan keengganan pada sebagian besar UKM untuk mengikutsertakan personelnya dalam pelatihan tersebut. Solusi yang kami tawarkan adalah menyediakan pelatihan yang disesuaikan dengan kebutuhan UKM dalam rangka peningkatan kompetensi personelnya. (3) Ketiga adalah ketiadaan sistem manajemen yang handal. Saat ini sudah banyak penyediaan jasa konsultan yang mampu menerapkan suatu sistem ke dalam proses bisnis perusahaan. Dalam kebanyakan kasus, selain besaran biaya yang tinggi, keberlanjutan perusahaan tersebut dalam mempertahankan atau meningkatkan kinerja sistem tersebut sangat kurang. Solusi yang kami tawarkan adalah menyediakan jasa konsultasi yang melibatkan UKM dari awal hingga akhir proses penerapan sistem melalui program pelatihan, pendampingan, evaluasi bersama dan konsultasi on-line memanfaatkan teknologi internet (internet communication technology, ICT) sehingga sasaran kemandirian UKM dalam mempertahankan dan meningkatkan sistem yang diterapkan dapat tercapai. (4) Keempat adalah lemahnya sistem pemasaran yang mampu menjangkau pasar ekspor. Saat ini perkembangan internet sebenarnya telah memungkinkan seluruh entitas usaha melakukan pemasaran ekspor melalui internet atau lebih dikenal sebagai ecommerce, namun biaya yang tinggi dan kerumitan dalam implementasinya menyulitkan UKM yang berminat. Solusi yang kami tawarkan adalah menyediakan jasa pembuatan website yang siap melakukan ecommerce dengan biaya yang sangat terjangkau. This is the fifth part of 9 parts that discusses the techniques of website promotion through search engines. It may be useful for you if you are currently developing a website, plans to create a website, or already have a website but not optimal in terms of number of visits. Website optimization methods for the search engines is also known by the term Search Engine Optimization or simply SEO. --> Click here to get more ebooks <--::: Website content optimizationContent is king. That is the key to success to get a high ranking on search engines. This section will explain how to design a web page content search engine friendly. But it remains to be guarded, so that your visitor feel at home reading it. One thing to remember is that you have a website designed for the visitor, not for search engines. Do not be too much just to get a high ranking but is not good to read. If you do that, the visitor will only come once and they will be reluctant to visit again. The first step, craft your web content as usual. Make the sentences interesting and enjoyable to read. But keep your keywords in meta tags, used in sentences at the beginning of the paragraph. Keep the topic to be not too widespread and remains specific. A good web page containing only two to three focus discussion. Avoid the use of pictures or images that are too heavy on your website. Try to keep the size of web pages + pictures remain below 64kB. Use software such as Adobe Photoshop (File menu - save for web) to optimize the image. The use of Flash and Java excess should be avoided. Avoid the use of frames. The frame is either used as a navigation, but it can confuse search engines. The main frameset page usually does not contain any content. If you are forced to use frames, please remember to include tag <noframe> </ noframe> and write a summary of the contents of your web pages on the tag so that search engines do not support frames can still be read. Plan for your website can be read by all browsers. Web page that looks beautiful in Internet Explorer sometimes just looks blank in Netscape Navigator. Be careful with this because it could reduce its search engine rankings. Use your main keyword in the title page. The contents of the tag <title> </ title> very influential on the search engine rankings. Devise a title that is interesting to read and keep the size does not exceed 70 characters. Try to keep your web pages using page headline (H1-6), and use the main keyword as <H1> headline </ H1>. Avoid fonts that are too small <font size="1"> and hard to read. If you install the image remember to equip it with the alt attribute. Some search engines use the alt tag as a guideline the relevance of search results. Although not many, some search engines read comment tags. Fill in your comment tags with a few relevant keywords. Some of the major search engines like Altavista and Google gives more points to paragraphs which were located at the beginning. So as I mentioned earlier, try to use keywords at the beginning of your pledge page. This is the fourth part of 9 parts that discusses the techniques of website promotion through search engines. It may be useful for you if you are currently developing a website, plans to create a website, or already have a website but not optimal in terms of number of visits. Website optimization methods for the search engines is also known by the term Search Engine Optimization or simply SEO. --> Click here to get more ebooks <--::: Meta TagsThere are many meta tags in accordance with the standard HTML 4.0 from the World Wide Web Consortion, but it really used by search engines is only 3, description, keywords, and robots. Meta Tag Description Meta description tag is used to provide a general description of the contents of your web page. Its size is recommended no more than 200 characters. And see to it that this description could be sentences that are located on the first pages of relevant web pages. Example of writing a meta description tag is as follows: Sudah pernah denger Pingbox? Mungkin sudah, tapi belum tahu gunanya apa? Ya, Pingbox adalah fasilitas baru dari Yahoo dan hanya bisa diaplikasikan untuk Yahoo Messenger versi terbaru, yaitu versi 9. Sebenarnya apa sih Pingbox itu? Bagi anda yang suka pakai yahoo messenger (YM), kira-kira kegunaannya hampir sama, yaitu untuk keperluan chat on line, cuma saja bedanya, jika pada YM, kedua user harus memiliki/menginstal YM di komputer masing-masing. Sedangkan pada Pingbox, hanya host yang perlu koneksi ke YM, sedangkan anda penghubung tidak perlu. Jadi manfaatnya buat host (website/weblog owner) adalah bisa dihubungi dari komputer manapun selama terkoneksi dengan internet dengan syarat host mesti terkoneksi dengan YM. Contoh praktis bisa anda lihat di halaman Download weblog ini. Jika saya terkoneksi dengan YM, anda bisa chat on line dengan saya meskipun tidak ada YM di komputer anda. Silahkan coba. Bagi anda para Blogger, untuk memasang Pingbox pada weblog anda caranya mudah, anda lakukan saja instruksi langkah demi langkah yang diberikan Yahoo Pingbox, pasti bisa selama YM anda sudah diupgrade ke versi 9. Selamat mencoba. Have you received a PDF file by e-mail today, or read a PDF document on the Web, or in your organization’s database ? PDF (portable document format) is a digital format for representing documents. It has become the standard for the exchange and storage of data, because of its significant amount of compression for document files. ISO 19005, Document management – Electronic document file format for long-term preservation – Part 1: Use of PDF 1.4 (PDF/A-1), enables organizations to archive documents electronically in a way that will ensure the preservation of content and visual appearance over an extended period of time. It also allows documents to be retrieved and rendered with a consistent and predictable result in the future, independent of the tools and systems used for creating, storing and rendering the files. Do you find yourself fighting the urge to press your nose against the screen because you can't see text and images clearly? If so, it might be time to check out some of the features in Windows and Internet Explorer that can improve your view. Windows has a built in Magnifier that lets you magnify your computer screen. Magnifier is a lot like built-in bifocals you can adjust. You see two screens, one the way you've customized it, and one that shows the larger font. You can move your mouse pointer anywhere on the non-magnified part of the page, and then type your changes in the magnified section. This is especially helpful when you have your font set to a smaller size to see everything on one screen but need to have an enlarged view for specific areas. Here's how to use Magnifier in Windows 7 or Windows Vista: 1) Click Start, click All Programs, click Accessories, click Ease of Access, and then click Magnifier. 2) Move the pointer to the part of the screen that you want to magnify. 3) The Magnifier dialog box appears on the task bar. To close the magnifier, enlarge the dialog box, and click Close Here’s how to use Magnifier in Windows XP: 1) Click Start, click All Programs, click Accessories, point to Accessibility, and then click Magnifier. 2) Move the pointer to the part of the screen that you want to magnify. 3) The Magnifier dialog box appears on the screen. You can minimize it so it's on the taskbar. When you want to close the Magnifier, restore the dialog box, and click Exit Zoom in and see the Web more clearly Internet Explorer Zoom lets you enlarge or reduce the view of a Web page. Unlike just changing the font size, Zoom enlarges or reduces everything on the page, including text and images. You can zoom from 10% to 1,000%. 1) Click the Start button, and then click Internet Explorer. 2) On the lower-right of the Internet Explorer screen, click the arrow next to the Change Zoom Level button . 3) To go to a predefined zoom level, click the percentage of enlargement or reduction you want. 4) To specify a custom level, click Custom. In the Percentage zoom box, type a zoom value, and then click OK. This is the third part of 9 parts that discusses the techniques of website promotion through search engines. It may be useful for you if you are currently developing a website, plans to create a website, or already have a website but not optimal in terms of number of visits. Website optimization methods for the search engines is also known by the term Search Engine Optimization or simply SEO. --> Click here to get more ebooks <--::: Search Engine RankingHaving a nice web page in the eyes, not necessarily lead to good results in search engines. The third part of this tutorial explains how to optimize web pages with HTML tags specially, and the things that affect any rankings in the Search Engine. Each search engine has its own way and each algorithm to determine the ranking of a website. But a few points below are common benchmark used by most search engines, and make sure you use it for your website. Anda tentu pernah atau bahkan kerap melihat gambar semacam ini di web, dan mungkin berpikir bahwa perlu keahlian khusus untuk dapat membuatnya. Atau mungkin anda berminat membuat produk anda bisa ditampilkan seperti itu. Ya, gambar semacam ini memang sangat membantu dalam pemasaran melalui internet, disamping enak dilihat, juga cukup meyakinkan calon pembeli. Sebenarnya untuk membuat gambar produk seperti ini tidak terlalu sulit, bahkan oleh orang awam komputerpun bisa dilakukan dengan sangat mudah. Kini sudah ada software yang secara otomatis menggabungkan beberapa photo 2 dimensi menjadi gambar dalam bentuk "box" atau "buku" dan juga bisa ditambahkan teks-teks yang menjelaskan produk tersebut. Untuk memperoleh software ini cukup dengan mendownload dari halaman "Download" kemudian pilih sub menu "Software & Shareware". Selamat mencoba. Seorang teman bilang ke saya, agak sedikit jengkel, "pak, saya pingin bisa ngikutin artikel-artikel di Blog Bapak, cuma koneksi saya lambat, gimana ya caranya?". Saya bilang, "subscribe RSS-nya aja". "Hewan apa lagi tuh?". Ya, banyak yang tahu RSS dengan melihat logonya, tapi tidak banyak yang tahu kegunaannya. RSS merupakan singkatan dari Really Simple Syndication (RSS 2.0), atau Rich Site Summary (RSS 0.91), atau RDF Site Summary (RSS 0.9 dan 1.0), merupakan bagian dari format di web yang ditujukan untuk keperluan pembaharuan publikasi terkini sehingga banyak dimanfaatkan dalam kegiatan publikasi seperti pada website, weblog, berita terkini, dan lain sebagainya. Suatu RSS biasanya mengandung data lengkap dalam bentuk teks, tanggal publikasi dan kepemilikan data atau dokumen yang dipublikasikan, karena itu lebih mudah dan cepat untuk diakses. Cara registrasi RSS juga mudah, anda tinggal meng-klik tombol atau logo seperti terlihat pada gambar, kemudian pilih "subscribe". Jika berhasil, pada browser anda akan ditambahkan pada "Favorites" - "Feeds". Selanjutnya, untuk melihat berita terkini dari website/weblog yang telah anda daftarkan RSS-nya, anda tinggal lihat pada menu Feeds/Favorites di browser anda, tagline berhuruf tebal menunjukkan berita terkini. Selamat mencoba. |
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