This is the fourth part of 9 parts that discusses the techniques of website promotion through search engines. It may be useful for you if you are currently developing a website, plans to create a website, or already have a website but not optimal in terms of number of visits. Website optimization methods for the search engines is also known by the term Search Engine Optimization or simply SEO.
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::: Meta Tags
There are many meta tags in accordance with the standard HTML 4.0 from the World Wide Web Consortion, but it really used by search engines is only 3, description, keywords, and robots.
Meta Tag Description
Meta description tag is used to provide a general description of the contents of your web page. Its size is recommended no more than 200 characters. And see to it that this description could be sentences that are located on the first pages of relevant web pages. Example of writing a meta description tag is as follows:
<meta name="description" content="Promosi-web.com is a search engine tutorials that explain how to get top rankings in all major search engines and get high traffic for your web site. Available in Bahasa Indonesia.">
Some search engines such as Google Nothern Light and do not use meta description tags as search results. They use the initial sentences that exist on the page. That is why I recommend that you use the contents of the meta description tag as the opening sentence. And if the very beginning of your web in the form of a menu, the descriptions that appear on search results Northern Light is like this:
Home | Products and Service | Contact Us | About Us ... welcome to our online store, the best place on the web to ...
Meta Tag Keyword
Keyword meta tag is very important presence, because determining what keywords to find the web page on search engines. Basic syntax of the keyword meta tag is as follows:
<meta name="keywords" content="keyword1 Keyword2 keyword3 ...">
or there is also a writing with a comma separator:
<meta name="keywords" content="keyword1, keyword2, keyword3, ...>
Both serve the same purpose and had no effect on the search engines. Comma usage goals for these keywords more readable. The concern here is not to repeat a word more than 3 times, because it will be considered spamming. Example use of meta tag keywords that one is:
name="keywords" content="bali, <meta hotels, bali bali, travel in island, bali bali weather>
Here, look at all that the word "Bali", is repeated more than 3 times. The following example will not be considered spamming by search engines:
<meta name="keywords" content="bali hotels bali island travel bali weather">
Equally important are the keywords are keywords that do not make nothing to do with the content of your web page. This also will be considered spamming. Suppose your website contains information about tourism in Bali, do not ever add the "MP3" or "Britney Spears" as a keyword only for keywords is a favorite on the internet keyword and much in demand.
Robots Meta Tag
The main purpose of the use of a robots meta tag is to determine which web pages can be by a spider and index web pages which do not. This tag is very useful especially if seuatu website uses frames for navigation. Surely we do not want to display the menus in the frame to be read by search engines. The basic format of a robots meta tag is as follows:
<meta name="robots" content="index | noindex | follow | NOFOLLOW">
For example, if you want the spiders read the main page, and explore all the links are there then put the following command:
<meta name="robots" content="index follow">
With this command spider will index your main page and the schedule for indexing the other pages that can be found through hyperlinks (<a href="">). The following command will instruct that the spider not to index and browse the link on a web page.
<meta name="robots" content="noindex NOFOLLOW">
OK, after knowing about meta tags, the next section will discuss the preparation of content.
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