This is the fifth part of 9 parts that discusses the techniques of website promotion through search engines. It may be useful for you if you are currently developing a website, plans to create a website, or already have a website but not optimal in terms of number of visits. Website optimization methods for the search engines is also known by the term Search Engine Optimization or simply SEO.
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::: Website content optimization
Content is king. That is the key to success to get a high ranking on search engines. This section will explain how to design a web page content search engine friendly. But it remains to be guarded, so that your visitor feel at home reading it. One thing to remember is that you have a website designed for the visitor, not for search engines. Do not be too much just to get a high ranking but is not good to read. If you do that, the visitor will only come once and they will be reluctant to visit again.
The first step, craft your web content as usual. Make the sentences interesting and enjoyable to read. But keep your keywords in meta tags, used in sentences at the beginning of the paragraph. Keep the topic to be not too widespread and remains specific. A good web page containing only two to three focus discussion.
Avoid the use of pictures or images that are too heavy on your website. Try to keep the size of web pages + pictures remain below 64kB. Use software such as Adobe Photoshop (File menu - save for web) to optimize the image. The use of Flash and Java excess should be avoided.
Avoid the use of frames. The frame is either used as a navigation, but it can confuse search engines. The main frameset page usually does not contain any content. If you are forced to use frames, please remember to include tag <noframe> </ noframe> and write a summary of the contents of your web pages on the tag so that search engines do not support frames can still be read.
Plan for your website can be read by all browsers. Web page that looks beautiful in Internet Explorer sometimes just looks blank in Netscape Navigator. Be careful with this because it could reduce its search engine rankings.
Use your main keyword in the title page. The contents of the tag <title> </ title> very influential on the search engine rankings. Devise a title that is interesting to read and keep the size does not exceed 70 characters.
Try to keep your web pages using page headline (H1-6), and use the main keyword as <H1> headline </ H1>.
Avoid fonts that are too small <font size="1"> and hard to read.
If you install the image remember to equip it with the alt attribute. Some search engines use the alt tag as a guideline the relevance of search results.
Although not many, some search engines read comment tags. Fill in your comment tags with a few relevant keywords.
Some of the major search engines like Altavista and Google gives more points to paragraphs which were located at the beginning. So as I mentioned earlier, try to use keywords at the beginning of your pledge page.
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