This is the sixth part of 9 parts that discusses the techniques of website promotion through search engines. It may be useful for you if you are currently developing a website, plans to create a website, or already have a website but not optimal in terms of number of visits. Website optimization methods for the search engines is also known by the term Search Engine Optimization or simply SEO.
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::: Doorway Page
It is rather difficult to optimize web pages according to the tips given earlier. Especially if you create a web for a company. All content (sentence/paragraph) is provided as it is. You can not just change it. Although the index was compiled, it is still hard to get a good position for a particular keyword. When you have a situation like this it is the time to use the doorway page. Doorway page is a web page created to highlight one or two keywords only. One or two keywords will be the core subject of a page, so that search engines will consider the contents of these pages more relevant. From this doorway page, you can put links that lead to the actual index page. For example, you have a website www.promosi.com, but the index page can not be optimized again. Therefore you need to create a doorway page called promosi.html, because "promosi" is the keyword that you expect. Which pages should you submit to search engines? Of course http://www.promosi.com/promosi.html. But again I remind you, use doorway page only if there is no way out. It would be nice if you could optimize the original index page.
If you've decided to make a doorway page, consider the following steps,
(1) Decide what keywords to doorway page will be created. Choose one to three words that you think is the most potential and is associated with your website.
(2) Optimize your title, meta description, meta keyword and them, in accordance with the main keyword you selected.
(3) Start a content of at least 3 paragraphs in length. Do not create pages that are too short, because some search engines like Altavista and Northern Light will prioritize the pages rich in content. Keep the keywords you select are used in each paragraph.
(4) If you use images, keep the size not too big and fill it with alt-keywords that you select.
(5) Save your web pages with real names, example: promosi.html, do not be stored with the name index1.htm or index2.html.
Now everything is ready. You can start registering your website to the major search engines. But first read the next part of this tutorial which will give some tips so that your application be successful.
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